Faced with environmental as well as economic challenges, business tourism is moving towards more virtuous practices. Tours Val de Loire has just renewed its “Innovative Sustainable Destination” label. Its ecosystem mobilizes local authorities, partners and service providers around a common ambition: to organize events with low environmental impact.
Rail access, nearby infrastructure, eco-friendly accommodation, local catering… on this human-scale territory, everything is designed to combine efficiency and sustainability. The Palais des Congrès, located opposite the station, makes events 100% walkable. The Convention Bureau is developing “Green Events” offers that promote this low-carbon dynamic.
Mobilizing the entire value chain
The DID label obtained by Tours Val de Loire stands out for its territorial approach to sustainable development. It unites the destination’s stakeholders around common objectives, to offer visitors a responsible experience throughout their stay, whether they are business or leisure tourists.
Among the major challenges, all are committed to boosting sustainable mobility to achieve carbon neutrality by 2050, encouraging responsible consumption and combating waste, as well as boosting sustainable innovation in the tourism sector.
In Touraine, every professional event is part of a sustainable commitment to quality and ethics.