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Tours, an innovative sustainable destination

Faced with environmental and economic challenges, business tourism is moving towards more virtuous practices. Tours Loire Valley renews its "Innovative Sustainable Destination" label.

Bike tour in the vineyards

A team of 10 gardeners at Château de Villandry

La "table des fées", a restaurant labeled "Clé Verte" in the Château of Rivau

Faced with environmental as well as economic challenges, business tourism is moving towards more virtuous practices. Tours Val de Loire renews its “Innovative Sustainable Destination” label. Its ecosystem mobilizes local authorities, partners and service providers around a common ambition: to organize events with low environmental impact.

Rail access, proximity of infrastructures, eco-friendly accommodation, local catering… in this human-scale territory, everything is designed to combine efficiency and sustainability. The Convention Center, located opposite the station, permits events that are 100% walkable. The Convention Bureau is developing “Green Events” offers that promote low-carbon events.

Mobilizing the entire value chain

The DID label obtained by Tours Val de Loire stands out for its territorial approach to sustainable development. It unites the destination’s actors towards common objectives, to offer visitors a responsible a responsible experience throughout their stay, whether they are business or leisure tourists.

Among the major challenges, all are committed to boosting sustainable mobility to achieve carbon neutrality by 2050, encouraging responsible consumption and combating waste, as well as boosting sustainable innovation in the tourism sector.

In Touraine, each professional event is part of a sustainable commitment to quality and ethics.