Tours Val de Loire Convention Bureau: about us

Simplifying your business events

The Convention Bureau is an integrated service of the Tours Val de Loire Tourist & Convention Bureau. Created in 2016, under the initiative of the Metropolis and the City of Tours, its mission is to promote Tours Val de Loire as a MICE destination on a local, national and international scale.

A gateway of the destination, the Convention Bureau acts as a facilitator for event organizers, helping them to find the tailor made solutions for their needs.

The Convention Bureau is also responsible for federating local players and service providers in the events sector, and ensuring the quality of the destination’s offers.

Our team

Composed of 4 full-time MICE specialists, our team does everything it takes to ensure that your event is a success. A single, dedicated contact accompanies you right from planning till the completion of the project for a simple and efficient management of your projects.

Shraddha MAUSSION
Convention Bureau Manager

Her mission: to show you that Tours is an ideal destination for your business events, and that the Convention Bureau can meet all your expectations. Are you a member of an association, federation or a scientific society? Shraddha is your contact to know all about Tours and prepare your bid proposal.

s.maussion@tours-tourisme.fr

02 47 70 37 41

Audrey FREBLING – Production Manager

Audrey coordinates nearly 100 events a year. Her role is to turn your projects into a success, by listening attentively and providing personalized support. She ensures that every detail is mastered, so that your ideas become reality.

a.frebling@tours-tourisme.fr

02 47 70 37 42

Sarah COUDRIN – Event Executive

Sarah does her utmost to ensure the success at every step of your event. She oversees your project from the beginning to the end and coordinates all services.

s.coudrin@tours-tourisme.fr

02 47 70 37 46

Irène ROCHER – Accommodation Executive

From booking options to the final invoicing, Irène handles the entire accommodation process. Every year, she manages over 9,000 overnight stays on behalf of professionals.

i.rocher@tours-tourisme.fr

02 47 70 37 38

Our services

Our commitments

Tailor-made support

from simple advice to a complete management of your event according to your needs (accommodation, catering, venue search, social program, gala evenings…).

… without fees

Our mission is to promote the destination and facilitate your organization, without extra costs for you

Complete customization

Each event is unique, tailored to your needs, your challenges and your spirit.

Detailed knowledge of the destination

Thanks to our constant monitoring and our expertise of the destination Tours Val de Loire (meeting venues, accommodation, news…), we have the ability to give you the best offers.


Since its creation, the Convention Bureau has organized nearly 500 events and welcomed over 40,000 participants in the region of Tours.